CLIENT: APPRENTIS d’AUTEUIL
AGENCE: TBWA Paris
Role: CREATIVE AI MAKER
Year: 2026
APPRENTIS d’AUTEUIL
"Aucun enfant ne devrait être condamné à mal tourner"
For its 160th anniversary, the foundation is running a campaign about social determinism. It stages the trial of Noé, a four-year-old standing in court for crimes he will commit ten years from now. An absurd fiction to make one simple point: no child should be condemned in advance.
MY CONTRIBUTION
I created the child visuals for the print campaign, end to end: face casting, styling, and full execution of the posters, typography included. The casting had to be precise, since everything rests on those children's faces, and the typography on the courtroom signage carried a lot of the tone. All of it produced with generative AI, working within moderation systems that are highly restrictive whenever children are involved.
