I"The Ball of Yarn" is a stylish 70-second film set in an unnamed town where all the inhabitants wear futuristic cat masks.

When a bright red ball of yarn suddenly disrupts the calm of the urban environment, everyone immediately rushes after the rolling wool. A frantic chase unfolds through the city streets as the yarn tumbles down avenues and alleys, drawing an ever-growing swarm of competitors determined to catch it.

The film ends with the brand’s new signature:
“UNLEASH YOUR PLAYER INSTINCT.”
Winamax — “Winning is Everything.”