Client: DAGOMA
Agency: TBWA
Role: Creative Art Director
Year: 2019
HARMLESS GUNS
A simple idea: Faking the online Weapon files
Popular blueprint files were downloaded and edited, but only slightly. “To modify the parts, we worked with specialists that knew about 3D design and about 3D printing”. They created gun barrels with a diameter too small for bullets, designed parts that no longer fitted together and built pins that didn’t reach long enough to fire. “All the changes made to each component’s weight and appearance are imperceptible to the naked eye”.
“The biggest challenge was to make sure our modified files would never work. So, it was essential to make a lot of micro transformations on every part of the weapons. For example, one single part can have 15 invisible modifications, so even if someone fixed one, the weapon still wouldn’t work”.