In this campaign, the idea is to show that a single person can become their own banker, unlike traditional financial systems. With Ledger, user have full control over everything — including the security of their crypto assets.

Throughout the films, we follow a character who single-handedly manages every aspect of their crypto portfolio and finances. To emphasize this idea of total independence and self-sovereignty, the same person plays every role in the scenes, embodying all the different characters themselves.